Digital Advertising & PPC Agency Services, South West London
PPC advertising on Google Ads and even Bing (really) is a powerful tool that enables your company to showcase products and services to customers who are actively searching for them.
With a well-crafted PPC advertising campaign strategy, you can ensure your ads are displayed precisely when prospects are ready to become customers.
At Jolt, we consistently achieve this by closely collaborating with our clients to develop high-performing, results-orientated campaigns that generate quality leads and drive conversions—not just clicks!
Benefits of Google Ads & PPC Services
If you find yourself perplexed by the concept of digital advertising and PPC and how it operates or just need some help, fear not.
Forward-thinking businesses understand the immense value of directing highly targeted traffic to their websites using platforms like Google Ads, Microsoft Advertising, Meta, TikTok and more. Don’t fall behind while your competitors capitalise on the opportunities presented by running a pay-per-click campaign.
Our no-nonsense approach to PPC campaign management ensures tangible results that will elevate your business to new heights.
The PPC Process
We begin by assigning you a dedicated PPC manager who will be your single point of contact for addressing all your concerns.
Targeting is the crux of your campaign. Our primary focus is to identify relevant demographics, interests and keywords that resonate with potential customers interested in exactly what you offer.
If needed, we conduct evaluate your competitors to identify areas where you can gain a competitive edge. This helps establish your business as a leader and outperform your competitors.
During our ad creation process we optimise the headlines, ad copy, creatives, and ad groups to align with the most promising targeting options, ensuring the delivery of high-quality ads.
Jolt remains proactive throughout your campaign. We promptly identify and edit underperforming ads, ad groups and campaign preventing them from wasting your valuable budget.
We provide regular reports detailing all the changes and progress made, while focusing on the key metrics that are important to your business.
By following this PPC process, we ensure that our work aligns with your business goals and drives results.
Why Choose Jolt to run your PPC campaigns:
Whether you’re ready to start your first PPC advertising campaign or you want to improve the performance of your current campaigns, we have the skills and expertise to help.
We have extensive experience running PPC campaigns.
Our transparent, no-nonsense approach ensures results that will help your business achieve its goals. Plus, we love collaborating with you to smash your goals!
Jon provided excellent advice on our options and put the changes into effect quickly and with no disruption to our operation.
Jolt is a pleasure to work with and we can recommend him highly.
We have always found Jon to be extremely responsive, conscientious, and collaborative, bringing expertise to every task whilst ensuring we feel listened to and involved at every stage of a project.
They worked speedily and efficiently throughout, always available and I would not hesitate in recommending Jolt to fellow professionals.
Jolt helped our presence online immensely - including making sure online directories with incorrect information were updated.
Since the website was completed, I have had great feedback from various clients and partners, and am very satisfied with the quality on completion. Highly recommended.
Google Ads is an online advertising platform provided by Google. It allows advertisers to display their ads on Google’s search engine and other Google properties, as well as on websites that are part of the Google Display Network. With Google Ads, businesses can create text-based ads, image-based ads, video ads, and more to reach their target audience.
Microsoft Advertising is an online advertising platform offered by Microsoft. It enables advertisers to display their ads on Bing, Yahoo, and other Microsoft-owned properties. Microsoft Advertising operates in a similar manner to Google Ads, allowing businesses to create and manage their campaigns to reach potential customers across various platforms.
Both Google Ads and Microsoft Advertising offer various types of ads that you can run, depending on your campaign goals and target audience. The available ad formats include text-based ads, image-based ads, video ads, responsive ads that adapt to different screen sizes, app promotion ads, shopping ads for e-commerce products, and more.
PPC stands for “Pay-Per-Click.” It is an online advertising model where advertisers pay a fee each time someone clicks on their ads. In PPC campaigns, advertisers bid on specific keywords or target audience demographics, and their ads are displayed when relevant searches or criteria are met. PPC is a popular model used by Google Ads, Microsoft Advertising, and other advertising platforms.
CPC stands for “Cost-Per-Click.” It refers to the actual price an advertiser pays for each click they receive on their ads in a PPC campaign. Advertisers set a maximum CPC bid, and the actual CPC may vary depending on factors like ad quality, competition, and bid amount.
The amount you need to spend on advertising depends on various factors, including your industry, campaign goals, target audience, and competitiveness. Advertising platforms like Google Ads and Microsoft Advertising allow you to set your own budget. You can start with a small budget and gradually increase it based on your results and objectives.
Yes, both Google Ads and Microsoft Advertising platforms are designed to be user-friendly, allowing businesses to create and manage their own ad campaigns. With some research, learning, and practice, you can set up and run your own ads. However, it’s important to note that managing effective ad campaigns requires expertise in areas like keyword research, ad optimization, bidding strategies, and data analysis.
While it’s possible to run ads on your own, working with an experienced agency can provide several benefits. Agencies specialize in managing ad campaigns and have expertise in optimising campaigns for better performance. They can help you with strategy development, campaign setup, ad creation, ongoing management, and data analysis. Agencies can save you time, provide insights and recommendations, and maximize the effectiveness of your advertising budget.
The time it takes to see results from your advertising campaigns can vary depending on several factors, such as your industry, competition, campaign goals, and budget. Some campaigns may start generating leads or conversions within a few days, while others may require longer to gain traction. It’s important to set realistic expectations and continuously monitor and optimise your campaigns to achieve the desired results.
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Sometimes you need a little help from a friend to get you on the right path.
That’s why we’re more than happy to help out and provide you with a little inspiration.
Tell us a little about your business and we’ll send you a personalised audit summary full of quick wins and areas you can improve your digital marketing.