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MJP Planning

Rebranding and Relaunching An Independent Planning Consultancy

MJP Planning

MJP Planning had built a strong reputation for expert, commercially minded planning advice, but their digital and offline presence no longer reflected the calibre of their work. Founder Max Plotnek approached us to redefine the brand and create a website that would position MJP for its next stage of growth: confident, modern, and grounded in expertise.

CLIENT

MJP Planning

PROJECT TYPE

Branding, Web Design & Development

Varying logos for MJP A collage of MJP brand guidelines
A few abstract geometric shapes with vibrant varying colours
A mobile mockup with the hero section of the MJP website Homepage

The Results

The outcome is a unified brand system that extends across every touchpoint with consistency and purpose. It positions MJP Planning as a distinctive presence within a complex industry, reflecting their clarity, expertise, and professionalism at every level, while streamlining user journeys to showcase MJPs work experience effectively.

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A mockup of a MJP branded magazine A selection of MJP business cards

“I needed a team that could help refine MJP and scale with us to the next stage of growth. The process was genuinely collaborative, working closely with us to ensure the new brand aligned perfectly with the foundational tone of who we are. The result is a unique, confident brand that’s been really well received by our network, and I couldn’t be prouder of the outcome.”

Max Plotnek, Founder, MJP Planning

Other Work