Which tools are the winning combination for a successful digital marketing strategy?
In a world where there’s a seemingly endless stream of new platforms, add-ons, or features, by the time you master one platform another one is released – only this time, it’s got more features and gadgets to suss out.
So, we’ve saved you the research and testing and created our own set of recommendations for you so you can pick up the best of the best for your digital efforts.
If you’re a seasoned marketing professional you probably already know of most of these, as they do form the backbone of many marketing teams – but if you’re unsure of what’s best for you, this is a good place to start.
So if you’re serious about turning chaos into conversions by getting the best features on the market, check out our must-have marketing tools for 2025!
SEMrush
SEMrush gives you keyword insights, backlink audits, and competitor strategies at the click of a button. Whether you’re doing a deep dive into your latest digital client or having a quick peek of your competitor’s ad copy (we’ve all been there), SEMrush makes sure you always stay ahead of the optimisation game.
Google Analytics 4 (GA4)
Whilst I think many of us still miss Universal Analytics – with advancing predictive metrics and cross-platform tracking, GA4 is still the modern standard. It shows you what users do, as well as what they don’t; and you can use this to your advantage. GA4 can be integrated with some great tools too, you can even pair it with platforms such as Make.com (below) for some automated magic.
Figma
In 2025, Figma isn’t just a design tool – it’s a whole workspace. And this year, they released a fantastic new set of features that revolutionises the design process and closes the gap between design and web development, making for a whole new way of approaching digital.
Whether you’re designing landing pages or pitch decks, Figma makes it easy for marketers to collaborate with designers.
Make.com
Make.com (formerly Integromat) connects all your stuff together. We’re talking all CRM systems, forms, email tools, Google Sheets, Slack, calendars… the list goes on. In 2025, workflows are smarter, faster and bigger, better yet when you’re seeing it in one automated flow.
Google PageSpeed/Lighthouse
This tool acts as a much-needed performance coach in the times you need it, so you can work to always evolve your website, and how you can prevent any pain points in the future. Google’s expectations for performance are higher than ever. Faster pages = better rankings, higher conversions, and less rage-clicking.
Toggl
Toggl helps you track what you actually spend time on, because even those menial tasks all add up! Getting an accurate picture of what time you spend where can really help you analyse what gets you results and what’s a distraction – and make changes to fix it. In 2025, Toggl integrates with just about everything and gives you reports that help you get an idea on project times that are accurate.
The Dream Combo?
These are our top tools right now, but we’re always on the lookout for what’s new, what’s great and what can turn the dial!