Monkey Sox: Good Feels Golden
Reframing Black Friday as a moment for connection.
Black Friday is usually loud, crowded, and driven by urgency. For Monkey Sox, a long-term collaborator and friend of Jolt Digital, it felt like an opportunity to do something different. Instead of leaning into short-term incentives, we asked a more meaningful question: what if Black Friday could give something back?
CLIENT
Monkey Sox
PROJECT TYPE
Marketing Campaign
THE RESULT
At a time when attention is hard to earn, Good Feels Golden stood apart.
The campaign more than doubled revenue and total orders compared to the same period the year before — significantly increasing funds raised for charity. Just as importantly, it strengthened Monkey Sox’s connection with their audience, proving that generosity, when designed with intent, resonates.
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"We were excited to work with the Jolt Digital team on a campaign that matched our mission of giving back – not just during Black Friday week. We were delighted with the final creative and strategy work, and the campaign was a great success on all counts. Importantly to us, the team naturally took on our ethos and working with Jon, Hannah and Fern felt very personal."
– Lianne Carvell, Co-Founder, Monkey Sox
