Pasta Grannies
Designing & Launching a Thriving Premium Content Membership Platform.
Pasta Grannies is a much beloved content creation brand, celebrating Italy’s culinary heritage by capturing the stories and recipes of Nonne (grandmas and grandpas). With over a million subscribers on each of YouTube and Instagram, their content is enjoyed by fans around the world including celebrities such as Stanley Tucci and has been featured in the award-winning TV series ‘The Bear’. As YouTube revenue declined, they needed a way to generate sustainable income.
CLIENT
Pasta Grannies
PROJECT TYPE
Web Design & Build
Results
Launched in December 2024, the platform offered three membership options: lifetime, yearly, and monthly. The launch saw immediate traction, with high user engagement and steady subscription growth. With regular content updates and strategic partnerships, Pasta Grannies now has a sustainable platform to nurture their audience and continue celebrating Italian culinary traditions.
“Working with Jolt was easy and supportive at every step. We’ve poured our hearts into sharing these stories with the world, and Jolt understood that passion from day one. They took care of all the digital heavy lifting, meaning we could focus on capturing the stories of our Nonne. The launch of our premium membership platform was a dream come true. Seeing fans sign up in real time was a thrill for our whole team. We couldn’t be happier with how Jolt brought our vision to life, and we’re excited to keep working together on future projects!”
– Marc Wright, Investor, Pasta Grannies
