Biotech Startup

CHALLENGES

The team approached us to create a membership platform for sharing exclusive content like podcasts and behind-the-scenes footage. It had to be user-friendly, reflect their brand, and deliver a premium experience across devices.

SOLUTIONS

We implemented cross-platform advertising strategies, including paid search, LinkedIn, and display campaigns, to drive high-intent traffic to their website. These efforts were complemented by content-led campaigns to capture leads for nurturing.

On the SEO front, we reworked existing content and optimized technical aspects of the site, while implementing off-site strategies such as backlink building. User experience enhancements were also introduced to improve site engagement.

Following a successful first year, we developed a 12-month growth strategy focused on creating new, engaging content to establish the client as a thought leader. We launched additional advertising campaigns with targeted and retargeted approaches to maximize ROI, ensuring consistent visibility across the industry. Offline marketing efforts, such as event sponsorships, further amplified these results.