Biotech Startup
Driving Huge Growth for a Cutting-Edge Biopharma Startup In a Highly Technical and Competitive Landscape
A white-label, full-service project for a startup biopharmaceutical company specialising in contract development and manufacturing of cutting-edge therapeutics. As a new player in the market, their goal was to quickly establish themselves as an industry leader.
CLIENT
PROJECT TYPE
Marketing Strategy, SEO, Advertising
Results
SEO
Despite some challenges with loss in visibility when moving to a new domain name, the client now ranks in the top 10 results for 14 of their target terms, in the top 20 for 23 terms, and in the top 100 for 45 terms, many of which are rated as high keyword difficulty. Over the past 12 months, the site saw a 64% increase in organic search sessions.
Advertising
The advertising campaigns consistently drove leads and awareness over the length of campaigns, and campaigns consistently outperformed our targets – driving great ROI and high-value traffic. We regularly reviewed performance across keywords, audiences, ads and campaigns and adjusted strategy as necessary to ensure we continue to exceed targets. In the last 12 months, traffic more than doubled. Form submissions also increased 88% in this period.
Ranking results in 14 of their target terms, in the top 20 for 23 terms, and in the top 100 for 45 terms.
Increase in organic search sessions
Increase in form submissions
